Case Study Landing Page UI/UX Design

Lumina: Business Profile Claim Landing Page

A high-converting landing page designed to help local businesses claim their profiles on Lumina, a modern word-of-mouth marketing platform.

Role: UI/UX Designer & Front-end Developer Duration: 2 days (Design + Development) Year: 2026

Project Overview

Lumina is a modern word-of-mouth marketing and business discovery platform. This landing page was created to help local businesses easily claim their profile, strengthen their online presence, and grow through customer recommendations.

The objective was to design a warm, trustworthy, and high-converting landing page that stands out in the competitive business listing space.

Project details
Client

Lumina

Role

UI/UX Designer & Front-end Developer

Platform

Landing Page

Tools

HTML, Tailwind CSS, Google Fonts

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The Challenge

  • Cut through noise in a market dominated by Google, Yelp, and Facebook
  • Build instant trust with business owners
  • Clearly communicate the value of claiming a profile
  • Drive action with a strong, frictionless CTA

My Approach

I designed a warm and premium experience using soft beige tones, energetic orange accents, generous whitespace, and strong social proof to create confidence and urgency.

Design Highlights

Key Design Elements

  • Hero Section: Powerful headline "People are already recommending you" with atmospheric hero imagery
  • Social Proof Bar: Eye-catching statistics floating above the fold
  • Trust Signals: Partner logos (Stripe, QuickBooks, etc.)
  • Benefits Section: Clear value propositions
  • 3-Step Onboarding: Visual, easy-to-understand process
  • Strong CTA: Prominent gradient button with hover animation
Lumina landing page preview
Technical

Implementation

  • Built with HTML + Tailwind CSS
  • Google Fonts (Inter)
  • Fully responsive design
  • Optimized performance and clean code
Results

Outcomes

  • Created a professional, conversion-focused landing page
  • Strong visual hierarchy guiding users toward claiming their profile
  • Warm aesthetic that builds trust while feeling modern
  • Ready for backend integration (profile claiming flow)
Impact

Business Value

This landing page serves as a critical entry point for businesses to join the Lumina ecosystem, driving user acquisition and platform growth through compelling design and clear value communication.

Lumina's landing page turns visitors into valued business partners.

This case study demonstrates how thoughtful design and strategic messaging can create compelling experiences that drive business growth.

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